#AlignedValue Hats-off to @SalesForce #CEO @benioff for embracing #StakeholderTheory & Going Long w/ the #WideView


  
Watch Marc’s interview with @jimcramer from @CNBC’s new #1Market office.

http://video.cnbc.com/gallery/?video=3000374874 

What is Stakeholder Theory?

Stakeholdet theory is a theory of organizational management and business ethics that addresses morals and values in managing an organization. It was originally detailed by R. Edward Freeman in the book Strategic Management: A Stakeholder Approach identifies and models the groups which are stakeholders of a corporation, and both describes and recommends methods by which management can give due regard to the interests of those groups. In short, it attempts to address the “principle of who or what really counts”.

In the traditional view of a company, the shareholder view, only the owners or shareholders (= stockholders) of the company are important, and the company has a binding fiduciary duty to put their needs first, to increase value for them.

Stakeholder theory instead argues that there are other parties involved, including employees, customers, suppliers, financiers, communities, governmental bodies, political groups, trade associations, and trade unions. Even competitors are sometimes counted as stakeholders – their status being derived from their capacity to affect the firm and its stakeholders. The nature of what is a stakeholder is highly contested (Miles, 2012),[2]with hundreds of definitions existing in the academic literature (Miles, 2011).[3]

Like Stakeholder Theory?  

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References

http://en.m.wikipedia.org/wiki/Stakeholder_theory 

+Ryan

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